Up to $7500 potential federal tax credit on certain F-150 Lightning models and up to $3,750 potential federal tax credit on certain Escape PHEV models. Eligibility Details

2023 Ford Bronco SUV

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$34,890 Starting At1

4/5 2-Door/4-Door Seating

Explore Models


Available Colors

2023 Ford Bronco in Eruption Green Metallic Paint 2023 Ford Bronco in Shadow Black 2023 Ford Bronco in Area 51 2023 Ford Bronco in Cactus Gray

Eruption Green


Ford technology

Go Off-Road. Not Offline.

Available Bronco® technology brings added confidence fun along, as you leave civilization behind.2

 2023 Ford Bronco with doors and Roof removed

The Capability to Deliver

Its Terrain Management System features G.O.A.T. Modes (Goes Over Any Type of Terrain).

Front Bumper Winch

Front Bumper Winch

Vehicle shown with optional equipment and Ford Accessories

2023 Ford Bronco driving in sand

BUILT WILD@ Extreme Durability Testing

On the proving grounds. In test labs. In the harshest real- world conditions. The 2023 Bronco SUV has weathered thousands of miles.

Kayak Roof Rack

Kayak Roof Rack

Vehicle shown with optional equipment and Ford Accessories


1. Current MSRP for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax.

2. Optional equipment shown


Get Directions

10601 Midlothian Turnpike, Richmond, VA, 23235

Contact Us

Sales: (804) 293-2229

Service: (804) 794-0500

Parts: (804) 794-0500

Body Shop:

Sales Hours:
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 6:00 PM
  • Sun12:00 PM - 5:00 PM
Service Hours:
  • Mon - Fri7:00 AM - 7:00 PM
  • Sat7:00 AM - 3:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:30 PM
  • Sat8:00 AM - 3:00 PM
  • SunClosed
Sheehy Ford of Richmond 37.506279, -077.593744.